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It's So Big Volumizing Mascara Review

I received this mascara in my September Ipsy bag, and I have used it and want to share my thoughts with you! This mascara is by Elizabeth Mott. I have never heard of her before, so I was anxious to try her mascara.

This mascara is a regular spooly wand. This mascara separates my lashes well, and it doesn't clump or flake. I also didn't notice the "raccoon eye" look at the end of the day like I do with some mascaras. This mascara didn't make my lashes hard or crunchy. I did like the brush, it was just big enough to catch all of the lashes, but thin enough to get in the inner corners.

Although there were a few things I liked about this mascara, there were some things I didn't like. It is a wetter formula, and if you aren't careful some mascara can remain on the rim of the tube. (A pet peeve of mine!) One thing I noticed about this mascara is that for my preference, it isn't dark enough. I usually buy my mascara in very black or blackest black, and this is just black. I prefer the darker mascara, but it is a matter of preference. Although this mascara said it was volumizing, I feel that it added no extra volume to my lashes.   :(  To me, this mascara will be great for running small errands, or wearing around the house.


Would I purchase this mascara? No. I feel like I can get better mascara at the drugstore that will give me voluminous lashes. However, I say this with all mascaras, it is subjective. What one person hates, you make like.

What are your thoughts on this mascara? I'd love to hear from you! Please leave me a comment and let me know what you thought about this mascara!

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