This was the item I swore I would never buy. A $20 lipstick. However, things change when you step foot in Ulta. Bad things happen, and you are buying things you didn't know you wanted. Okay, bad things don't happen in Ulta, unless you count your money saying goodbye as it leaves your wallet! ;)
I have seen this product on QVC, and thought it was such a unique product every single time. The Vitality Lip Flush from IT Cosmetics in Je Ne Sais Quoi, is a super hydrating lip product. From IT Cosmetics: This truly innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe™ Technology includes ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush is packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic. Made in the USA.
This product, while it looks clear, actually changes color on the lips based on your pH level. While I was in Ulta, four different people swatched this on their hands, and each person wound up with a different color. I have worn this numerous times, and haven't had the same color twice.
First of all, it feels like butter on the lips. It goes on so smoothly, and is so hydrating! It feels like you are wearing a lip balm instead of a lipstick. This gives me a nice sheer amount of color, and makes my lips glossy. Left behind the gloss is a slight stain. This product would be great for a "no makeup, makeup look." I have worn this when I didn't want the full look up lipstick, but wanted color on my lips. This works perfectly!
Have you ever tried the Vitality Lip Flushes from IT Cosmetics? What color is your favorite? Leave me a comment, and let me know! I'd love to hear from you!