I put it on at 7:30 in the morning, and by 4:00 that afternoon, it was still on. It did start coming off around 7 pm, 12 hours after I had put it on. A little goes a long way with this lipstick! A tube should last forever! This liquid lipstick did not dry my lips out, and came off easily when I washed my face with an Equate Cleansing Cloth.
This retails on the Stila website for $22.
Have you ever tried this lipstick? What did you think of it? Leave me a comment, I'd love to hear from you!